Social Media & Community Manager plays a key role in developing and executing SoMe and Community strategy for Merge Mansion to strengthen our presence in the Asia-Pacific market. In practice, this means (at least) the following:
Developing and owning the game’s social content calendar, creating and curating high quality content and activities in all community platforms according to the Social Media and Community strategy you build
Acting as a point of contact, building- and managing relationship with key influencers and content creators and working together with the Marketing team to achieve our business goals
Aligning and working closely with Marketing, Brand and Game leads on the activities you are taking on
Building strong relationships with the community and facilitating interaction and connectedness between players to enhance player engagement
Tracking Social Media and Community KPIs that allow you to understand if the game’s community strategy objectives are being met
Working with both internal and external partners to create and develop content for player touchpoints such as Facebook, Twitter, Instagram, TikTok, YouTube, and other relevant Social Media platforms popular in the Asia-Pacific region
Finding, amplifying and engaging with creators of UGC and supporting them in what they do as well as fan-created communities
Providing timely and routine player-centric qualitative and quantitative reports to the game team with actionable insights from all community touchpoints
Every role is eventually shaped to match our unique passions, backgrounds and strengths. Here are some of the key skills and experience you should already have when joining Metacore as a Social Media & Community Manager (Asia-Pacific Market), Merge Mansion:
3+ years of experience in social media marketing for a mobile game in an Asia-Pacific market, preferably Japan
A passion for mobile games and the communities surrounding them
Well versed in influencer marketing and collaborating with content creators
Advanced English speaker with proven content creation skills
Strong creative eye and ability to give constructive feedback on creatives
Have expert insight into SoMe algorithms, user trends and platform evolutions to maximize the impact of the content you create
Adept in utilizing SoMe platforms such as Facebook, Instagram, YouTube, Reddit, TikTok, and other APAC related Social Media Platforms in a B2C environment as well as SoMe marketing and management tools
Ability to clearly communicate complex game ideas in relatable terms an average player can understand
Experience in handling difficult situations that can arise within an online community
Hands-on experience working with external suppliers as well as managing and briefing agencies
Fluency in Japanese, both written and spoken
Our company is formed by great teams and individuals. Together, we work rather as Metacore than for Metacore – aiming for the same goal of entertaining our audience with world-class mobile games. As Metacore, we’re much more than the sum of our skills, experiences and knowledge.
Metacore is the game company where players are the closest thing to a boss. In other words, our teams and individuals enjoy a lot of freedom and responsibility in their work. Everyone can find the optimal way for reaching their goals – as long as it respects our company culture.
Metacore office is located in Helsinki, Finland – one of the world’s most vivid game hubs, inhabited by the world’s happiest people. We welcome game industry talents from all walks of life, around the world, and do our best to help them settle here.
Everyone in our team approaches mobile games with pure excitement. We play them and talk about them, but because that’s not enough, we also develop them. Read more about whom we hire and what our recruiting process is like.
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