Social Media & Community Manager (Asia-Pacific Market), Merge Mansion Helsinki

Are you an experienced Social Media Marketer up for building Merge Mansion’s Social presence & Community in the Asia-Pacific market?

Ready to join one of Europe's fastest growing game companies?

If yes, Metacore could be the right place for you

We are a Helsinki-based game company best known for our hit game Merge Mansion and our people-first company culture. Built on trust, our culture allows us to work autonomously, efficiently, and ambitiously. We have mutually agreed on five cultural norms to describe how we build trust and work as Metacore – you can find them here.

Our company’s mission is to entertain hundreds of millions of people for decades. Although we already entertain 35,000,000+ players worldwide and have grown into a team of 100+ game industry professionals in less than two years, we’re only getting started.

As of today, Japan is Merge Mansion’s second biggest market, and we want to strengthen our presence further in the Asia-Pacific region. That’s where we hope you come in: to help us get started with building our Social presence and Community in APAC, with a focus on Japan.

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Location:

Helsinki, Finland

Relocation:

Relocating to Finland expected, full support provided

Remote work:

Hybrid model of office and remote work

Start date:

Flexible, ideally as soon as possible

Working language:

English

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Responsibilities

Social Media & Community Manager plays a key role in developing and executing SoMe and Community strategy for Merge Mansion to strengthen our presence in the Asia-Pacific market. In practice, this means (at least) the following:

  • Developing and owning the game’s social content calendar, creating and curating high quality content and activities in all community platforms according to the Social Media and Community strategy you build

  • Acting as a point of contact, building- and managing relationship with key influencers and content creators and working together with the Marketing team to achieve our business goals

  • Aligning and working closely with Marketing, Brand and Game leads on the activities you are taking on

  • Building strong relationships with the community and facilitating interaction and connectedness between players to enhance player engagement

  • Tracking Social Media and Community KPIs that allow you to understand if the game’s community strategy objectives are being met

  • Working with both internal and external partners to create and develop content for player touchpoints such as Facebook, Twitter, Instagram, TikTok, YouTube, and other relevant Social Media platforms popular in the Asia-Pacific region

  • Finding, amplifying and engaging with creators of UGC and supporting them in what they do as well as fan-created communities

  • Providing timely and routine player-centric qualitative and quantitative reports to the game team with actionable insights from all community touchpoints

Requirements

Every role is eventually shaped to match our unique passions, backgrounds and strengths. Here are some of the key skills and experience you should already have when joining Metacore as a Social Media & Community Manager (Asia-Pacific Market), Merge Mansion:

  • 3+ years of experience in social media marketing for a mobile game in an Asia-Pacific market, preferably Japan

  • A passion for mobile games and the communities surrounding them

  • Well versed in influencer marketing and collaborating with content creators

  • Advanced English speaker with proven content creation skills

  • Strong creative eye and ability to give constructive feedback on creatives

  • Have expert insight into SoMe algorithms, user trends and platform evolutions to maximize the impact of the content you create

  • Adept in utilizing SoMe platforms such as Facebook, Instagram, YouTube, Reddit, TikTok, and other APAC related Social Media Platforms in a B2C environment as well as SoMe marketing and management tools

  • Ability to clearly communicate complex game ideas in relatable terms an average player can understand

  • Experience in handling difficult situations that can arise within an online community

  • Hands-on experience working with external suppliers as well as managing and briefing agencies

  • Fluency in Japanese, both written and spoken

Sounds about right? Then let’s talk!

Apply

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Not sure yet?

About Metacore

Our company is formed by great teams and individuals. Together, we work rather as Metacore than for Metacore – aiming for the same goal of entertaining our audience with world-class mobile games. As Metacore, we’re much more than the sum of our skills, experiences and knowledge.

Metacore as a company

Our Culture

Metacore is the game company where players are the closest thing to a boss. In other words, our teams and individuals enjoy a lot of freedom and responsibility in their work. Everyone can find the optimal way for reaching their goals – as long as it respects our company culture.

Daily life at Metacore

Relocation

Metacore office is located in Helsinki, Finland – one of the world’s most vivid game hubs, inhabited by the world’s happiest people. We welcome game industry talents from all walks of life, around the world, and do our best to help them settle here.

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Careers

Everyone in our team approaches mobile games with pure excitement. We play them and talk about them, but because that’s not enough, we also develop them. Read more about whom we hire and what our recruiting process is like.

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