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Creative Performance Lead, Merge Mansion
We are a mobile game company, based in both Helsinki and Berlin, creating world-class entertainment by building a portfolio of hit games. Since our launch in 2020, our first chart-topping game Merge Mansion has been entertaining over 55 million players worldwide, and we have grown into a team of over 200.
Our mission is to entertain hundreds of millions of people for decades, with our games, and also through our creative marketing, community, and beyond – while having fun with it.
We’re ordinary people crafting extraordinary games with passion and ambition, united by our culture of trust, psychological safety and wellbeing.
We are looking for a talented Creative Performance Lead to drive Merge Mansion's growth through the strategic, data-driven delivery of high-performing creatives while maintaining the highest standards of quality and consistency. This is a unique opportunity to do outstanding marketing with a talented team to achieve our ambition of becoming a famous entertainment brand with lifelong fans across the globe. You'll be joining our creative team and closely aligning with our Central Animation team, marketing colleagues, and other key teams on all things Merge Mansion.
More about Metacore crafts: https://metacoregames.com/our-crafts
Responsibilities
- Delivering business growth through new, high-performing creatives and optimizing the existing creative mix
- Taking ownership of our performance-driven creative strategy and the evolution of the supporting creative pillars
- Ensuring our creative workflow and creative best practices to yield best results
- Building an actionable and prioritized creative roadmap for the year ahead and ensuring execution
- Ensuring creative opportunity and connection to the product
- Heading the briefing process and evolving our script writing
- Identifying new opportunities and gaps in the market
- Leading the overall creative operation and team
- Maximizing the opportunity with the internal animation team
- Closely aligning with the Performance Marketing team, and supporting the Product Marketing team’s needs for the marketing funnel
- Actively sharing learnings and implementing them to foster continuous improvement and creativity
Requirements
- Strong business-driven leader with the skills to inspire, guide, and support a creative team
- Extensive experience in creative performance leadership
- Excellent grasp of the data-driven approach
- Deep understanding of mobile game marketing trends
- Excellent communication and collaboration skills, with the ability to effectively communicate creative strategy and prioritization
- Hands-on approach to project management with the ability to effectively handle multiple projects and priorities in a fast-paced, dynamic environment
What We Offer
- Workplace where we aim high, without taking ourselves too seriously
- Autonomy and accountability with support to foster professional development
- Great opportunities to grow with the company
- Work-life balance and strong emphasis on wellbeing
- Approachable leaders with low ego
- Flexible hybrid workplace where people enjoy working at the office
Basics
- Location: Helsinki, Finland
- Relocation: Relocating to Finland expected, full support provided
- Remote work: Hybrid model of office and remote work
- Start date: Flexible, ideally as soon as possible
- Working language: English