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Marketing Data Analyst
We are a mobile game company, based in both Helsinki and Berlin, creating world-class entertainment by building a portfolio of hit games. Since our launch in 2020, our first chart-topping game Merge Mansion has been entertaining over 55 million players worldwide, and we have grown into a team of over 200.
Our mission is to entertain hundreds of millions of people for decades, with our games, and also through our creative marketing, community, and beyond – while having fun with it.
We’re ordinary people crafting extraordinary games with passion and ambition, united by our culture of trust, psychological safety and wellbeing.
We are looking for an innovative Data Analyst to help us understand the performance of our marketing activities and how to optimize them to improve our business. You will join the Business & Growth team, ensuring we make data-driven decisions that maximize ROI and drive business growth.
More about Metacore crafts: https://metacoregames.com/our-crafts
Responsibilities
- Analyzing data for competitive advantages and flagging underperforming sources and tactics
- Understanding what makes creative content successful
- Supporting the marketing team in fully utilizing new attribution methods and models to determine the contribution of different activities
- Ensuring quality and consistency of data, predictions, and targets
- Building and maintaining reports and data models that assist in evaluating campaign and creative performance, allocating budgets, and setting targets
Requirements
- A keen interest in staying up-to-date with the latest trends in the User Acquisition landscape
- Knowledge of MMP, SKAN, and Google Privacy Sandbox
- Extensive experience with data, either in gaming or digital marketing
- Technical know-how in:
- SQL at scale (Snowflake, BigQuery, Redshift)
- Python, R, or Julia
- Looker, Tableau, or equivalent visualization tool
In addition to these, it would be nice but not mandatory for you to have some of these as well:
- Past work experience in F2P mobile gaming business
- Familiarity with:
- Data modeling and transformation with tools such as dbt
- Version control using Git
- Statistics or ML experience with skewed distributions, such as ROAS modeling
What We Offer
- Workplace where we aim high, without taking ourselves too seriously
- Autonomy and accountability with support to foster professional development
- Great opportunities to grow with the company
- Work-life balance and strong emphasis on wellbeing
- Approachable leaders with low ego
- Flexible hybrid workplace where people enjoy working at the office
Basics
- Location: Helsinki, Finland or Berlin, Germany
- Relocation: Relocating to Finland or Germany expected, full support provided
- Work model: Mix of office and remote work
- Working language: English