Next in store for Metacore: Profitability Allows Us to Grow Merge Mansion and Invest in New Games

2024 was the year for us when we turned Metacore profitable. We invested significantly in our long-term sustainable growth and building a company that will allow us to operate a portfolio of hit games.

Last year will also be remembered as the year Merge Mansion reached over 55 million downloads and over $500M in lifetime revenue. We grew our team to over 250 people, 10+ of whom are in Berlin. We continued to create entertainment also with our marketing, with a local brand campaign in Japan, letting fans in Tokyo taste Grandma’s favorite Hopewell Pie.

While doing this, in 2024 Metacore brought in 154 million euros in revenue, down 5% from the previous year. At the same time, we reached profitability, resulting in a profit of 18.7 million euros. To continue on the path of profitability and keep growing will, however, require continued efforts.

Maturing as a company means strengthening our ways of working and LiveOps

We have matured significantly and have become a more established industry player with a new set of challenges to solve. As we have rapidly grown, we’ve faced some new growing pains, which have demanded that we place more focus on structure and ways of working. We’ve put a lot of effort into ensuring our teams can succeed, and we can keep creating world-class entertainment.

Another focus area for us is live operations. Traditionally, LiveOps hasn’t been a strength in our region, but instead an area where companies from other regions have led the way. We learned a lot about LiveOps last year and will put those learnings to practice, but we’re not done learning. Merge Mansion has made its way to the hearts of over 60 million players, but we see potential for the Mansionverse to expand even further. With the goal of continuing to be the category benchmark for casual and merge 2 games, we feel like we’ve just started with Merge Mansion.

Learning from industry players to reclaim our leadership position

Competition in casual and merge 2 games has intensified: more companies have entered the field since we started, and the industry has also massively evolved during the past 5 years. While we have been an innovator in casual and merge 2 categories, we are no longer the frontrunner. Our goal now is to reclaim that leadership position and develop the categories even further.

This time around, we can also learn from the other industry players. It’s nice to see something we brought to the industry – grandmas at the front and centre of marketing – can now be seen in ads by more and more game companies. What started as a unique take on what would resonate with our audiences has now become a broader phenomenon.

As the industry is developing around us, we also need to find ways to reinvent our marketing. At the core of that will always be focusing on our audiences, and what they would find exciting and entertaining.

Investing in new hit games while developing Merge Mansion further

Our goal is to build a portfolio of hit games, not just one breakthrough title. In 2024, we took a clear step toward that goal by investing more intentionally and consistently in new game development. As a part of this, we’re deepening our commitment to the merge 2 genre, which we believe still has a lot of potential for us. We’re also exploring new genres with the same goal of entertaining our audiences.

While new games are a focus area for us, we still see a lot of potential in Merge Mansion and will continue to develop the game. Balancing between developing new games and operating and growing a live game is a conscious act, so that we don’t do one at the expense of the other. However, this balance will continue to be a part of Metacore’s story.

We have work to do on many fronts, as our ultimate goal is to return to the top tier – with more than one hit game! With that being said, we aim to launch our next global live game within the next couple of years.

We hope you are as excited about the journey ahead, as we are!

Mika Tammenkoski
CEO

P.S. If you want to join us either growing Merge Mansion or developing new games, check out our open positions. Plenty of interesting opportunities await you!