Metacore and Merge Mansion celebrate their 5-year journey
September 17, 2025 marks the 5th anniversary of both Metacore and their hit game Merge Mansion.
Since its founding in 2020, Metacore has grown into a stable and profitable mobile game company operating in both Helsinki and Berlin, with over 280 Metacoreans representing 40+ nationalities. From the beginning, the company has pioneered the merge2 and casual game genres with their hit title Merge Mansion – a narrative-driven mobile game that has reached over 60 million downloads, generated more than $700 million in lifetime revenue, and gained global recognition through major brand campaigns, with Hollywood celebrities like Kathy Bates and Pedro Pascal.
“During our first five years, we have learned tremendously not only about our players and what makes them spend time with games, but also about leading a fast-scaling organization. We’ve shaken up the way mobile games are made and marketed, breaking the traditional ways of working and evolving the game industry as a whole,“ says Metacore’s CEO Mika Tammenkoski.
“Merge Mansion has had an amazing growth journey, first inventing the whole merge2 category, expanding globally, and entertaining our audiences with mysteries both in and outside of the game. However, the landscape of casual and merge2 games has evolved rapidly in the past couple of years. To stay ahead in such a competitive space, we must continue leveling up to meet player expectations,” says David Telenius, General Manager of Merge Mansion.
“We’re here for the long run, and our goal is to reclaim the leading position in the merge2 category. We’ll do that by focusing on what sets us apart: delivering high-quality, engaging, and fun experiences, while building trust in both our game and the Merge Mansion brand. To ensure a truly world-class player experience, we’re investing in creative storytelling, enhanced LiveOps, and a smoother user journey,” Telenius explains.
Merge Mansion players are invited to the anniversary festivities
As Metacore’s fifth anniversary also marks Merge Mansion’s fifth birthday, the celebration wouldn’t be complete without the players at the heart of it all. In honor of this milestone, Merge Mansion is rolling out a series of in-game events and community giveaways to celebrate five years of mystery, merging, and unforgettable moments with its fans.
The celebrations kicked off with a special in-game board event, the Five-Year Secret Celebration, where players complete tasks on a secondary board to earn exclusive anniversary-themed rewards. On September 18, the 5 Day Advent Calendar will unlock daily login bonuses.
Merge Mansion’s social media channels are also joining the festivities with two major community giveaways. From September 13–19, fans can enter to claim the ultra-rare Black Card booster, and from September 22–26, they’ll have a chance to win a custom-made 5 Year Diary.
For those curious about what goes on behind the scenes, Metacore has also released a special anniversary video, Behind Merge Mansion: A Mansion Updates Special – offering an exclusive look at the team behind Merge Mansion and the passion that has fueled the game’s journey so far.
As Merge Mansion turns five, Metacore thanks the community that has made the game what it is today and invites both longtime and new players to celebrate – and to discover the next chapter of the Boulton family’s secrets.
Bright future and room for growth for the whole industry
In the big picture of entertainment, the history of free-to-play mobile games is relatively short and the industry is still young. Increasing maturity pushes innovation for all the players, Metacore included.
“In five years, we have seen significant developments in the mobile game industry, and there’s still room for growth, as well as new innovative ways to serve players and do marketing. The future of our industry is shaped by those who think games beyond the mobile screen, as entertainment and strong IP. I still feel like we’re just getting started and have great plans in store. To our fans and players, talented team, and partners: thank you for the journey so far!” Tammenkoski concludes.
More information:
Katariina Juvonen, Communications Lead
press@metacoregames.com
Metacore
Metacore is a mobile game company, based in Helsinki and Berlin, building a portfolio of global hit games. Launched in 2020, the studio’s first live game Merge Mansion has over 60 million downloads. In 2024, Metacore generated EUR 154 million in revenue and became profitable, with a team of over 280 professionals. The company has raised EUR 180 million in funding from Supercell and is one of their portfolio companies.
www.metacoregames.com