Product Marketing Manager, Merge Mansion
Helsinki
Are you a curious product marketer up for engaging millions of Merge Mansion players worldwide?
If yes, Metacore could be the right place for you
We are a Helsinki-based game company best known for our hit game Merge Mansion and our people-first company culture. Built on trust, our culture allows us to work autonomously, efficiently, and ambitiously. We have mutually agreed on five cultural norms to describe how we build trust and work as Metacore – you can find them here.
Our company’s mission is to entertain hundreds of millions of people for decades. Although we already entertain 40,000,000+ players worldwide and have grown into a team of 120+ game industry professionals in less than two years, we’re only getting started. That’s where we hope you come in: to take ownership of our marketing initiatives roadmap, and make us even better at communicating about new content and features of Merge Mansion with the players.
Location:
Helsinki, Finland
Relocation:
Relocating to Finland expected, full support provided
Remote work:
Hybrid model of office and remote work
Start date:
Flexible, ideally as soon as possible
Working language:
English
Responsibilities
Product Marketing Manager plays a key role in identifying what, how and where we communicate about new content and features of the game with our players to improve engagement and expand the playerbase of Merge Mansion. In practice, this means (at least) the following:
Taking ownership of Merge Mansion’s marketing initiatives roadmap that focuses on both current and churned players
Developing and implementing the go to market strategy for updates
Defining the main communication points of our updates, the assets and approach for different consumer touchpoints, and key stakeholders
Building brand equity by ensuring the consistent and on-brand execution of game communication
Participating in game development by making recommendations to improve engagement, shareability, and integrate in-game promotional events and marketing mechanisms better
Managing and leading creative assets creation for current players including key arts, icons, videos and screenshots, to name a few
Requirements
Every role is eventually shaped to match our unique passions, backgrounds and strengths. Here are some of the key skills and experience you should already have when joining Metacore as a Product Marketing Manager, Merge Mansion:
At least 3 years of experience in product marketing, or a similar marketing role, in the game industry
Deep understanding of operating live games as a service – you know what it takes to deliver the best user experience for the players
A creative spark and familiarity with high-quality marketing assets
Strong communication skills, both written and verbal, coupled with great interpersonal skills
Excellent English, that’ll enable you to engage comfortably with our multicultural team, and partners
Highly organized, with strong attention to detail - there might be many moving parts but you’re always on top of things
Growth mindset, natural curiosity, and an innate need for constant improvement
In addition to these, it would be nice but not mandatory for you to have these as well:
Experience working with a global gaming, entertainment or cultural brand targeting females 25-45, who’re the target audience of Merge Mansion, for Mass Market
Strong sense of creativity and a good eye for emerging social media trends
Comprehensive understanding of in-game analytics and reporting
Excellent understanding of storytelling
Sounds about right? Then let’s talk!
Not sure yet?
About Metacore
Our company is formed by great teams and individuals. Together, we work rather as Metacore than for Metacore – aiming for the same goal of entertaining our audience with world-class mobile games. As Metacore, we’re much more than the sum of our skills, experiences and knowledge.
Our Culture
Metacore is the game company where players are the closest thing to a boss. In other words, our teams and individuals enjoy a lot of freedom and responsibility in their work. Everyone can find the optimal way for reaching their goals – as long as it respects our company culture.
Relocation
Metacore office is located in Helsinki, Finland – one of the world’s most vivid game hubs, inhabited by the world’s happiest people. We welcome game industry talents from all walks of life, around the world, and do our best to help them settle here.
Careers
Everyone in our team approaches mobile games with pure excitement. We play them and talk about them, but because that’s not enough, we also develop them. Read more about whom we hire and what our recruiting process is like.