Performance Marketing Manager
Helsinki
Are you a self-driven Performance Marketing Manager with an analytical mindset for user acquisition?
If yes, Metacore could be the right place for you
We are a Helsinki-based game company best known for our hit game Merge Mansion and our people-first company culture. Built on trust, our culture allows us to work autonomously, efficiently, and ambitiously. We have mutually agreed on five cultural norms to describe how we build trust and work as Metacore – you can find them here.
Our company’s mission is to entertain hundreds of millions of people for decades. Although we already entertain 40,000,000+ players worldwide and have grown into a team of 120+ game industry professionals in less than two years, we’re only getting started. That’s where we hope you come in: to shape how we go about acquiring players for our games.
Location:
Helsinki, Finland
Relocation:
Relocating to Finland expected, full support provided
Remote work:
Hybrid model of office and remote work
Start date:
Flexible, ideally as soon as possible
Working language:
English
Responsibilities
Performance Marketing Manager plays a key role in designing and managing UA campaigns to define the best way for acquiring players for our games. In practice, this means (at least) the following:
Designing campaigns for acquisition, engagement, and awareness – knowing that media channels, game lifecycles, seasonalities, costs, competition, ROI, etc. matter a great deal
Managing UA campaigns and budgets across our game portfolio and report the analyzed findings to various stakeholders
Analyzing and determining key insights from key business drivers, competitive environment, trends, and operating metrics
Working with designers, programmers, and marketers in creating world-class creatives. Perfectly optimized, of course
Effectively coordinating our UA partners, helping to build, maintain and develop our relations with them
Keeping up with what's happening in the digital media industry and experimenting with what's hot at the moment. You evaluate mobile games and current UA trends and use your voice in our creative and product direction
Requirements
Every role is eventually shaped to match our unique passions, backgrounds and strengths. Here are some of the key skills and experience you should already have when joining Metacore as a Performance Marketing Manager:
Previous performance marketing experience working with F2P mobile games
Strong analytical skills, creative insights and an understanding of performance marketing which you will utilize across our digital channels
Ability to derive actionable insights from varying sets of data and have examples to back it up
Growth mindset: never satisfied with status-quo, always strive to improve and learn, and encourage colleagues to do the same
Demonstrated ability to effectively manage and optimize multi-million dollar acquisition budgets
Fluent in ROI, IPM, LTV, CPI, CPM, and Retention
Hands-on experience in various marketing channels (such as Facebook, Google UAC, Unity Ads, Vungle, Programmatic buying, etc.), and the ability to quickly grasp those you haven’t used yet
Excellent understanding of marketing analytics and ad tech tools
Experience with UA creative process
Sounds about right? Then let’s talk!
Apply
Not sure yet?
About Metacore
Our company is formed by great teams and individuals. Together, we work rather as Metacore than for Metacore – aiming for the same goal of entertaining our audience with world-class mobile games. As Metacore, we’re much more than the sum of our skills, experiences and knowledge.
Our Culture
Metacore is the game company where players are the closest thing to a boss. In other words, our teams and individuals enjoy a lot of freedom and responsibility in their work. Everyone can find the optimal way for reaching their goals – as long as it respects our company culture.
Relocation
Metacore office is located in Helsinki, Finland – one of the world’s most vivid game hubs, inhabited by the world’s happiest people. We welcome game industry talents from all walks of life, around the world, and do our best to help them settle here.
Careers
Everyone in our team approaches mobile games with pure excitement. We play them and talk about them, but because that’s not enough, we also develop them. Read more about whom we hire and what our recruiting process is like.