Data Analyst, Performance Marketing
Helsinki
Are you an experienced Data Analyst up for helping us to optimize marketing activities and improve our business?
If yes, Metacore could be the right place for you
We are a Helsinki-based game company best known for our hit game Merge Mansion and our people-first company culture. Built on trust, our culture allows us to work autonomously, efficiently, and ambitiously. We have mutually agreed on five cultural norms to describe how we build trust and work as Metacore – you can find them here.
Our company’s mission is to entertain hundreds of millions of people for decades. Although we already entertain 45,000,000+ players worldwide, and have grown into a team of 160+ game industry professionals in less than three years, we’re only getting started. That’s where we hope you come in: to work closely with both game analysts and campaign managers to understand what drives ROI, how to optimize our marketing activities and ensure operational excellence.
Location:
Helsinki, Finland
Relocation:
Relocating to Finland expected, full support provided
Remote work:
Hybrid model of office and remote work
Start date:
Flexible, ideally as soon as possible
Working language:
English
Responsibilities
Data Analyst plays a key role in enabling us to understand the performance of our marketing activities and how to optimize them to improve our business. In practice, this means (at least) the following:
Ensuring quality and consistency of data and prediction between different sources
Building and maintaining reports and data models
Creating tooling that helps with evaluating campaign and creative performance, allocating budgets, and setting targets
Experimenting with conversion and prediction models to improve ROI
Analyzing data for edges to exploit and flag underperforming sources and tactics
Mentoring trainees and creating best practices as the team grows
Requirements
Every role is eventually shaped to match our unique passions, backgrounds and strengths. Here are some of the key skills and experience you should already have when joining Metacore as a Data Analyst, Performance Marketing:
Past work experience with data either in gaming or digital marketing
- Deep knowledge of,
- SQL at scale (Snowflake, Redshift, BigQuery)
- Python, R or Julia
- Looker, Tableau or equivalent visualization tool
Hands-on experience in ROAS, lifetime value or similar modeling
Keen interest to stay up-to-date with the latest trends in the User Acquisition landscape and tools
In addition to these, it would be nice but not mandatory for you to have these as well:
- Performance marketing experience from F2P mobile games
- Familiarity with,
- Data modeling and transformation with tools such as dbt
- Version control using Git
- Experience with end-to-end model deployment and MLOps
Sounds about right? Then let’s talk!
Not sure yet?
About Metacore
Our company is formed by great teams and individuals. Together, we work rather as Metacore than for Metacore – aiming for the same goal of entertaining our audience with world-class mobile games. As Metacore, we’re much more than the sum of our skills, experiences and knowledge.
Our Culture
Metacore is the game company where players are the closest thing to a boss. In other words, our teams and individuals enjoy a lot of freedom and responsibility in their work. Everyone can find the optimal way for reaching their goals – as long as it respects our company culture.
Relocation
Metacore office is located in Helsinki, Finland – one of the world’s most vivid game hubs, inhabited by the world’s happiest people. We welcome game industry talents from all walks of life, around the world, and do our best to help them settle here.
Careers
Everyone in our team approaches mobile games with pure excitement. We play them and talk about them, but because that’s not enough, we also develop them. Read more about whom we hire and what our recruiting process is like.